GroupM, a media investment management and consolidation agency has appointed Shalendra Mendis as Director of Digital Media.
With many Sri Lankan, regional, and global digital innovations to his name, Shalendra brings a wealth of skills and top-line experience in the field, and will now lead the digital practice of GroupM, providing digital services for the company’s ever-increasing repertoire of esteemed clientele.
Having previously worked in London, and subsequently for a leading e-commerce company, Shalendra joined GroupM in 2015 as the Assistant Manager for Digital Media for the group’s primary agency Mindshare. Shalendra has quickly ascended the career ladder since, and has deployed over 40 of Sri Lanka’s landmark digital media campaigns prior to this new appointment.
GroupM’s restructured digital offering will provide a wider scope of services, giving clients an even more competitive advantage. With specialists from across the industry leading each performance pillar within the digital division – namely social, search, mobile, GroupM’s digital services supersedes any other in the Sri Lankan advertising market.