Jacqueline’s participation in the campaign to bring tourists to Sri Lanka generated nearly 20 million views and engagements
Jacqueline Fernandez recently kicked off Cinnamon’s Bring a Friend Home campaign by visiting Sri Lanka to celebrate her birthday with family and friends. Along the way, she shared a vibrant stream of digital content, showcasing the unique experiences that Cinnamon curated for her, highlighting the attractions, adventures and moments that made her trip unforgettable.
The Bring a Friend Home campaign is part of Cinnamon’s effort to aid the recovery of the country’s tourism industry by harnessing the potential of ambassador-driven influencer marketing and the power of authentic content.
The campaign gives Sri Lankans and expats based in Sri Lanka, the chance to nominate friends from abroad to visit the island and stand the chance to win a variety of incredible high-value prizes.
The campaign was designed to take Sri Lanka’s heritage and the stunning plethora of experiences it has to offer to the forefront of global audiences giving it sufficient exposure in international markets to boost the growth of tourism.
Through her channels Jackie showcases how Sri Lanka truly is ready to welcome travellers back and share its rich diversity, vibrancy and hospitality with the world. The Bring a Friend Home campaign by Cinnamon will motivate people to invite their foreign friends to visit Sri Lanka by simply following a three-step process: Invite, Accept and Travel on its official site. The campaign will entitle the nominees to eight special holiday packages on exclusive rates at Cinnamon properties from August 1 - December 10, 2019 and a grand raffle draw in January 2020.
To register/nominate a friend visit www.bringafriendhome.com/packages