FITIS unveils new brand identity | Sunday Observer

FITIS unveils new brand identity

Minister of Digital Infrastructure and Information Technology, Ajith P. Perera unveils the new brand identity. Chairman, FITIS, Abbas Kamrudeen, CEO, FITIS, Aruna Alwis look on.
Minister of Digital Infrastructure and Information Technology, Ajith P. Perera unveils the new brand identity. Chairman, FITIS, Abbas Kamrudeen, CEO, FITIS, Aruna Alwis look on.

Federation of Information Technology Industry (FITIS), the apex body of the Information Communication Technology (ICT) sector in Sri Lanka launched its new corporate brand identity at the National ICT Exhibition - INFOTEL 2019.

The ceremony took place under the patronage of the Minister of Digital Infrastructure and Information Technology, Ajith P. Perera, who also chaired the steering committee.

Founded in 1996, the apex body of the ICT sector in the country, FITIS, represents all major industry segments such as Hardware, Software, Training & Education, Communication, Digital Services, Office Automation and Professionals. FITIS entails a cumulative membership of over 200 active tech and ICT businesses in Sri Lanka.

Chairman of FITIS Abbas Kamrudeen said, “Information Technology is moving forward at an exponential phase and our new identity will position us to support the ICT industry during this era of disruption and technology transformations, in shape shifting business models in Sri Lanka to transform to today’s agile business environment.”

Chief Executive Officer of FITIS Aruna Alwis said, “We are committed to our purpose of supporting our membership. The new face-lift was a strategic priority to FITIS following our previous launch of identity which took place in 2006.”

To embark on this endeavour, FITIS partnered with one of Sri Lanka’s leading advertising and branding consultancies, Sarva Colombo.

Chief Operating Officer of Sarva Colombo Imesh Goonewardene said, “Not only are we proud of associating with FITIS as a Corporate Partner, what you see today before you, is a deliberate team effort to produce a distinguished identity showcasing values and purpose of FITIS towards the entire nation.” 

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