Ceylon Chamber workshop on digital marketing | Sunday Observer

Ceylon Chamber workshop on digital marketing

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and e-mail marketing.

Corporate trainer Thasim Rafi will conduct an intensive full day training program from 8.30 a.m. to 4.30 p.m. on December 5 at the Ceylon Chamber of Commerce auditorium.

If you are new to digital marketing, it may feel overwhelming. However, in many ways, digital marketing is no different than traditional marketing. Smart organisations seek to develop mutually beneficial relationships with prospects, leads, and customers.

Now, think about the last important purchase you made. Perhaps you purchased a mobile phone, hired someone to fix your roof, or changed a service provider at your office. The truth is, today, digital marketing is less about ‘digital’ and more about ‘marketing’, largely because digital marketing has come of age. Its fundamentals have already been established. At the Chamber Academy, our objective is to clear the confusion about the tactics that work and how to use them to grow your business. The core disciplines of digital marketing that will be critical to your business growth today, tomorrow, and for years to come, will be covered extensively in the training program.