A team of senior representatives of the MarCom Collective and Ernst & Young Sri Lanka met the State Minister for Money and Capital Market and State Enterprise Reforms, Ajith Nivard Cabraal, recently.
The meeting was the latest in the Collective’s ongoing engagements with stakeholders in the Government and the industry to apprise them of the marketing communications sector’s contribution to the economy, which has largely gone unnoticed.
The MarCom Collective is a group of nine associations and businesses and professionals from across the marketing communications industry which comprises 12 sectors viz. Advertising, Market Research, Event Management, Photography, Video & Audio Productions, Media Planning, Digital, Public Relations, Outdoor Advertising, Tele / Broadcast Media (TV, Print, Radio and on-line media), Activations and Printing & Packaging.
They came together following the devastating impact of Covid-19, which heightened the need to identify immediate measures to revive and fortify the industry with policies that will mitigate the effects of the downturn in the business and ensure long-term sustainability post revival.