Wimbledon is hoping the Emma Raducanu effect will help fans swallow a £15,000 mark-up in debenture prices from next year.
The All England Club cited excitement around the 18-year-old sensation on a notice which confirms a £46,000 price tag for a premium seat for the next five years on No 1 Court.
An increase from £31,000 will raise a total of £57.5 million towards an ambitious expansion of the tournament footprint in SW19.
However, despite the eyebrow-raising price hike, the 1,250 debentures which cover the opening 11 days each year are expected to sell in record time.
Investors can claw back significant sums as they are allowed to resell their premium seats on any given day via official channels.
From next year, there is also an extra day guaranteed - Middle Sunday - and the recently-installed roof on Court 1 provides further assurances that play will go ahead.
Clearly, however, organisers are looking to capitalise on interest in Raducanu, whose US Open title came just three months after she announced herself on the world stage at Wimbledon.
The Briton is already becoming one of the most in-demand figures in global sport and this week became an ambassador for Tiffany & Co.
Centre Court debentures, which cost £80,000 for the entire fortnight, are also likely to increase in price at the next renewal. This year, £450 tickets for the men’s singles final were being offered at £5,000 online.
Wimbledon plans to build a new 8,000-seat arena and 38 additional grass courts. (The telegraph)