Tiara Rollo, marketed by Ceylon Biscuits Limited (CBL) added colour to the International Kite Festival which was held at the Galle Face green recently, with the launch of two new flavours.
The Tiara Rollo as a single-serving mini swiss roll with a chocolate coating and jam center now offers consumers, new tasty variants of orange and almond flavours.
CBL Foods International (Pvt) Ltd General Marketing Manager Nilupul de Silva said, “We are extremely pleased to extend the Tiara Rollo range with our new variants of Orange and Almond.
As a youth-centric brand, the Derana Kite Festival was an appropriate platform to introduce our new flavours, designed specifically to meet consumer needs. The new flavours showcase our commitment to constantly seek new ways to innovate as we strive to make exceptional products that people love.”
Meeting the changing needs of today’s busy lifestyles Tiara Rollo’s new variants offers the perfectly portioned indulgent treat and an ideal any-time snack.
Launching the two new distinct flavours of the well-known product provides consumers with more choice under a much-loved brand.
As an energetic, trendy, versatile brand Tiara Rollo’s new Orange and Almond flavours will also appeal to younger customers and a new generation of cake enthusiasts.
As a sponsor of this year’s Kite festival, visitors to the Tiara Rollo promotional area were able to sample the delicious new portion cakes, participate in interactive games and puzzles, capture the fun moments at a photo booth and dance to music.