The 11th edition of Sancharaka Udawa, Sri Lanka’s foremost Travel and Tourism Fair, organised by the Sri Lanka Association of Inbound Tour Operators (SLAITO) in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB) will be held on May 17 and 18 at the BMICH.
For the first time the Northern Tourism Bureau will participate, its Chairman Sunil Dissanayake said. This exhibition provides an exclusive platform for both B2B and B2C sectors and organisers expect over 250 exhibitors and welcome 10,000 visitors.
The event will also accommodate businesses of all sizes within the tourism sector, with this year’s edition extends to outbound tourism stakeholders such as travel agents and airlines.
To foster stronger ties between industry players and governmental bodies, tourism-related Government departments like the Department of Wildlife Conservation and Tourist Police will be provided complimentary stalls with several universities, including Colombo, Uva Wellassa, Kelaniya, Sabaragamuwa, and Rajarata to encourage student interaction with industry professionals.
The primary aim of the exhibition is to establish a networking platform for small and medium-sized service providers within the industry and the anticipated outcome includes a significant surge in bookings for regional small-scale tourism service providers.
