‘Singer’ was presented the Most Popular Brand Name for the 12th consecutive year at the SLIM-Nielson People’s Awards ceremony at the Waters’ Edge Hotel, Battaramulla recently. Singer was also awarded the Best Consumer Durable Brand for the 12th consecutive year.
“Winning the top award for consecutive 12 years is the best proof to show that the Singer Sri Lanka is progressing on the right track, reaching its goals and the credit should be shared by all from top management to grass root level employee of the Singer family,” said Marketing Director, Kumar Samarasinghe.
“Our journey is based on ‘trusted excellence’. Identifying the customer mind set up and fullest commitment towards meeting highest customer satisfaction is the secret of this award.
“Winning this award for a continuous 12-year stint shows the solid trust people of this country have in singer name. This cannot be reached with individual efforts.
“It is the outcome of a team work where each individual has contributed with their full commitment towards a common goal. Boasting of a 142-year proud history, Singer has introduced an array of world renowned brands to Sri Lanka apart from their locally manufactured products under over 50 top international brand names,” he said.
“It is no secret that there is no single house unit in this country which does not have a Singer product. We have started with Singer sewing machine and at present are capable of fulfilling almost all house and office requirements. We have widened our horizons in the fields of Education, Agriculture, Communication, Industrial and many other sectors and the products and services are available in Singer Plus, Singer Mega and Sisil World show room networks island-wide,” Samarasinghe said.
“Under the directions of Singer Sri Lanka’s new management, steps have been already taken to broaden production, importation and services segments. House furniture and office furniture will be given priority and recently Singer has introduced some Sofabed models to the local market that are in high demand in the international market. Uplifting the standard of Singer show rooms in order to offer an international level experience to the customers is also given priority”.
“Maintaining the most popular brand name title for a long 12 years is a collective achievement by all Singer employees. I greatly appreciate their commitment in achieving this goal.
“Customers across the island commend the friendly, efficient service provided by our employees from the time they step into a showroom and through the trusted after service facilities. Singer is also engaged in many annual Corporate Social Responsibility projects.
“Drinking water projects and providing medical equipment to kidney patients for blood tests in the affected areas have been two such Singer’s main CSR projects,” he said.
The Sri Lanka Institute of Marketing (SLIM) conducts the annual award ceremony which is known as the apex marketing award ceremony in Sri Lanka.
Trade names, media representatives, films, tele dramas, media, advertising and many segments are considered for awards.