Sri Lanka Tourism welcomed a group of mainstream international journalists and travel influencers to promote the destination for upcoming summer and Winter Seasons (2024/25) while highlighting the new tagline of Sri Lanka Tourism ‘You Will Come Back for More’.
The total advertising value expected to be gained from this media promotion will be over Rs. 35 million.
Representing the key inbound markets for Sri Lanka, the delegation arrived from the United Kingdom, France, Italy, Australia, Singapore, USA and Canada. Overall, the group of travel influencers and media carry an active global audience of 1.8 million via mainstream travel magazines, news publications, travel blogs and social media platforms such as Instagram, Facebook, YouTube, and Tik Tok.
The Sri Lanka Tourism Industry has seen a significant uplift in the first quarter of 2024, having well over 600,000 tourists and these earned media promotions expected to support for continuous growth during the upcoming seasons by creating multiple reasons to select Sri Lanka as a must visit holiday destination in Asia.
Chairman of Sri Lanka Tourism Promotion Bureau Chalaka Gajabahu said,“This promotion will mainly target the upcoming summer season which is considered as a low season for Sri Lanka. This media promotion is expected to generate many fresh reasons for traveling back to Sri Lanka where we as an island nation have a lot more to offer for our international travellers. “We will continue to work on these kinds of international media and influencer promotions along with our other multiple trade promotions over the upcoming seasons to assure we will continue to grow within 2024 to achieve our overall targets,” he said.
Multiple tourism industry stakeholders representing the public and the private sector supported this national tourism industry promotional initiative. including Uva Tourism, Thema Collection (Aliya Resort and Spa -Habarana), Hotel Mapakada Village, Mahiyangana, Colombo City Tours by Ebert Silva Holidays, Demodara Tea Estate, Colombo Lotus Tower and Royal Holidays Tour Operator Company.
