The Spikes Asia Young Spikes creative competition returns for its 10th edition. Nine young professionals, and one tertiary student from Sri Lanka’s advertising, PR and design industries will represent the country at the annual Young Spikes 2018 and Cheil Young Creative Academy at Spikes Asia 2018 to be held from September 26-28 at Suntec, Singapore.
It offers three days of learning, inspiration and networking for professionals in creative communications, culminating in a grand awards ceremony.The nine young professionals were selected via a local competition conducted by Metal Factor in partnership with the IAA Sri Lanka Chapter. The final winners from the diverse aspects of advertising were: Integrated - Nethmi Weerawarna and Chalukya Weerakoon of JWT. Digital - Leyanvi Mirando and Malithi Jayasinghe of Mullen Lowe. Media - Arshaq Ali and Nireka de Silva of Nextage. PR - Chanchala Gunewardena and Maheshi Dunuwilage of Bates Strategic Alliance.
These four teams will represent Sri Lanka. Jonathan Joseph, a student of Academy of Design will participate in the Cheil Creative Academy which is a three day intensive educational program designed for tertiary students in the visual communications industry at the festival.
The Sri Lankan representative for the Spikes Asia Festival, Ranil de Silva said, “Over the years, we have seen some exceptional creative talent emerging from the local competition as the young students and professionals strive to qualify to represent Sri Lanka at Spikes.
“Winning at the local competition has now become a badge of honour for these young guys and girls who I hope will make their mark on the regional Spikes Asia stage making all of us in the Sri Lankan industry very proud.
“Participating in the Young Spikes Asia Competitions in Singapore is a goal today that young professionals strive to achieve towards. My congratulations to the winners who I hope will go on to win bigger and better rewards at the regional competition,” he said.
Chairman, ABC, Raynor de Silva said, “We at ‘ABC’ are delighted to support this initiative which develops the professionals competency of the youth in this industry” stated via programs of this nature we are able to provide much needed exposure to our young professionals to help develop the industry.”
The Young Creatives Academy conducted by Cheil worldwide will culminate into a graduation ceremony. The Academy’s program will take place during the three-day Spikes Asia Festival, where the selected students (currently in tertiary education studying marketing communications will be tutored under the leadership of Noor Azhar, a lecturer in Visual Communications and Media Design at the Singapore Polytechnic.
The local competition was facilitated by Metal Factor for the 10th consecutive year. Metal Factor is a personal initiative spearheaded by Ranil de Silva to give back to the marketing communications industry.