The Sri Lanka Institute of Marketing (SLIM) clinched two accolades at the country’s prestigious awards, which recognise the best practices delivered by diverse entities in multiple categories.
SLIM won a Gold Award for its emphasis on governance, ethics, values, transparency and accounting in the Not-for-Profit category at the 54th CA Annual Report Awards organised by the Institute of Chartered Accountants of Sri Lanka.
SLIM was also recognised as the runner-up at the 15th National Business Excellence Awards organised by the National Chamber of Commerce of Sri Lanka in the Educational Services sector.
SLIM President Pradeep Edward said, “With this Gold, we have underlined SLIM’s stability, strength and sustainability, showcasing the way we conduct our business to stimulate national value and meet the country’s macro agenda to journey towards economic prosperity.
“We add that crucial vignette of professionalism through a fraternity that is integral to the forward march of this promising nation, now poised to move into leadership status in the region,” he said.
“Being the apex marketing body in the country enables us to steer and lead the country’s marketeers into wider more expansive roles in their professions and in the larger sense, the industry and country,” Edward said.
CEO/Executive Director of SLIM, Sanath Senanayake said the awards are an encouragement because they recognise the continuous improvement of that bar of excellence, whether in performance, operational excellence or in imbuing a culture of best practices.”We must also commend the SLIM team who have always taken the onus to ensure that this bar is on a continuous upward trajectory.
They have now been rewarded with these two awards, a definite testament to their ownership of our philosophy, culture and values,” he said.
With the CA Awards judging entities beyond their operational and financial excellence, and on the permeating impacts they have on their multiple stakeholder segments, SLIM’s excellence in education, membership, training and development and corporate solutions were well entrenched in its annual report and thus gained the affirmative nod of the eminent panel of judges, a SLIM spokesman said.