MullenLowe Sri Lanka cleared the awards with a massive margin at the 2018 Effie Awards held at the Water’s Edge in Colombo on Friday.
The Sri Lanka office of IPG’s MullenLowe Group emerged as the most awarded agency of the evening, winning 17 awards – three Gold, three Silver, three Bronze and seven Finalists, in addition to the main accolade of the night, the ‘Agency of the Year’ award.
The agency further made a significant contribution to make their clients Unilever to win the coveted ‘Marketer of The Year’ award and Softlogic Life Insurance to win the ‘Brand of the Year’ award.
MullenLowe Sri Lanka’s Chief Executive Officer, Thayalan Bartlett said, “As an agency we have doubled our revenue in three years. Our performance has been primarily driven by significant new business gains which contributed 12.1% in 2017, 14.66% in 2018 and is expected to top-off at 18.08% in 2019.”
“Conceptualising and delivering some of the most talked about campaigns of the year is no easy task but the passion, team spirit and strong work ethic of the MullenLowe team has again delivered outstanding results,” said Dilshara Jayamanna, Senior Vice President / Executive Creative Director, MullenLowe Sri Lanka.