The initiative by DSI Tyres to increase production capacity by 25% has given a boost to local rubber cultivators. By increasing the purchase of products of local rubber producers through its collection centres in Kegalle, Eheliyagoda and Badalkumbura, it makes a contribution to the progress of rubber cultivation.
The prices of DSI Tyres have not been increased this year to help customers adversely impacted by the Corona-19 pandemic.
Contributing to the local job market by providing direct employment for 2,800 people and a further 6,000 indirect employment opportunities, DSI Tyres takes pride in using local knowledge and resources for its innovations.
An example is the Gen X motorcycle tyre that was recently introduced to the local market. Managing Director of DSI Tyres, Ranatunga Rajapaksa, who strives to introduce quality products using local technology affirms that Samson Rubber Industries which was born of Sri Lankan soil, will continue to play a significant role in strengthening the national economy, while firmly grounded in its local identity.
A 100% local company, DSI Tyres is one of the market leaders in bicycle, motorcycle, and three-wheeler tyres and tubes, and also its products bringing in foreign exchange. A company that has won many local and international awards including the Presidential Export Awards, DSI Tyres’ latest victory was the SLIM Turn Around Brand of the Year 2019 award, a company spokesman said.
The company surpassed a number of multinational companies to win this accolade as a local company that has expanded the export market for DSI Tyres to 85 countries.