Singer has earned the mantle as the No. 1 computer seller in the country according to an International Data Corporation (IDC) Report released recently.
Singer began catering to consumers’ computing needs during the start of the new millennium in early 2000.
Marketing Director, Singer Sri Lanka, Shanil Perera said, “Being recognised as the No. 1 computer seller is testament to the company’s strategy of enhancing its presence in digital products. With a market penetration of 26% last year, the laptop and desktop segment stands to grow exponentially as consumers gear towards lifestyle changes due to Covid-19 implications
“With the increase in remote working, home schooling and enhanced engagement with digital products the demand for computers grew and we were able to fulfil this consumer need with our extensive range of computers and laptops.
We pride ourselves in offering the best value and quality products to customers, and aim to continually strive to reinforce our trailblazing position,” he said. A strength in Singer‘s computer channel is its success in distributing DELL computer products. The success of the DELL partnership is proved with sales contributing the highest value to Singer business.
DELL Technologies Sri Lanka and the Maldives, Country Manager Chrishan Fernando said, “Our partners are integral to Dell Technologies’ overall success in delivering an excellent customer experience. Singer continues to demonstrate its leadership position in the industry and as companies strive to perform during these difficult times, Singer’s ability to focus on the challenges and thrive is remarkable.”